Welcome to week 11! I am now in the final strokes of the course and getting into the real meat and potatoes of the social media course for public relations. I spent last semester learning about reputation management (which has proven to be a nice little addition to the social media course). This week we are looking at crisis management in the social media context and this is an extremely interesting and beneficial topic. While I had some corporate ideas in my mind, I kept thinking about the recent #consciousuncoupling announcement between Gwyneth Paltrow and her husband Chris Martin. I am by no stretch of the imagination a celebrity follower or a gossip junkie, but it was hard not to pay attention to the news over the past week and the media coverage and comments started to disappoint me. I heard the news of the uncoupling and didn’t really think much of it. Then the news kept appearing in my social media feeds and then the moms got involved, so I was curious. Why were so many mother’s angry with Gwyneth?
Following the uncoupling announcement, Gwyneth had an interview with E! News and spoke about the challenges of being a movie actress vs. the 9-5 working mom. She alludes to the fact that being a 9-5 working parent is easier because you have a routine, whereas a movie star is on a set and jet setting around the world. The interview was not well received by many and those who do not agree are not hiding their opinion as you will see below.
One working mom wrote an open letter to Gwyneth in response to her opinion of the 9-5 parent. The New York Post along with other media sources and online resources brought attention to this open letter and started the conversation.
I believe an apology is in order. Does she live a different life from the average working mom, of course! Every family is very different and the daily routines and schedules are also different. Raising children is ultimately the same for the varying classes in society, but we all want to be able to relate. She upset and disappointed her fans and needs to address her audience, whether she believes this or not. Gwyneth has more than an acting career to jeopardize; she has a clothing line, cookbooks and a following of her lifestyle.
Another way to help the social media frenzy is to speak back to the online fans that are angry and relate to them. A creative hashtag could be created and conversations could take place. The goal is to get back with the mommy bloggers, working moms and those women who are angry with Gwyneth. Here are my suggestions: #momsunited #24/7moms #weareallwomen #momchallenges
The reason that I chose this topic is to highlight the lesson that what you say may come back to haunt you. Social media followers can be very critical and mean to others. Many become very brave behind a computer screen, but the point to remember is that there is a person or company on the other end reading the messages. Should she have compared her life to the regular working moms, perhaps no, but this certainly does not open the door to bullying and rude comments. This is a lesson that organizations can also relate to.